How To Write a Great Longread and Attract New Readers

You’ve got a few of them in your â€Å"Good Ideas† folder haven’t you? And you can see they’re growing in popularity. They seem a natural fit for your business, but you’re just not quite clear on how to use them The digital longread has entered the marketplace and it sure seems a great way to promote your book or novel or blog, but where to start? To sort it all out, let’s have a look at some of the benefits of the longread, why and how to write a good one and how to use it in your marketing strategy. Potential Benefits of the Longread To start, let’s have a look at some of the advantages of this emerging digital genre to see what the potential upside will be. 1. Higher search engine results. Well, we all want that, don’t we? In a post on Kissmetrics, Emma Siemasko, a content marketing specialist, cites a recent study by serpIQ that found â€Å"the top-rated posts usually were over 2,000 words.† (This info is based on the top 10 results of search queries.) Professional tip – for a longread such as a guide or manual, make sure each page has unique value to take advantage of people’s searches. 2. Greater social media success. In the same post Kevin Delaney, editor of Quartz, claims that longform, or longread, content (2,000+ words) performs better in social media than posts of 500-800 words. And, of course, with longreads the opportunity for link building is greater due to the sheer volume of material available to link with, compared to a 400 word blog post. 3. Establish perceptual authority. You can establish trust in your niche by providing helpful, informative or entertaining longform content to complement existing work, or as part of a promotional campaign in marketing a book publication. 4. Promotional strategies. For branding purposes, a longread piece is ideal to create a marketing campaign around. Longreads of high caliber content are more compelling for advertising campaigns than shorter blog posts, and sponsored ads on Facebook and longreads.com will put your piece front and center for social media sharing. Combine ads with newsletter/email series, free mini-courses, contest giveaways, or a book launch to maximize exposure. Steps to Writing Successful Longread Content Now that we’ve established some of the potential benefits of publishing longreads, here are the steps for writing a successful and engaging one: Know your goal in creating a longread article. Promoting a new book? Or building an audience? Clarity on why and who you’re writing the piece for is necessary for a seamless connection to the outcome you desire. Choose a topic. Obviously, a topic that will relate to your book, guide, website or other promotion and support your campaign. Give consideration to keywords, any existing analytical data, your niche and target audience as well as what the competitors are doing successfully. Create an outline and draft first to ensure your idea is on-topic and relevant to your book promotion or other marketing goals. For book promotions, a working chapter makes for good, relevant long-read content. Design for the digital reader. Ensure that your long-read is mobile friendly, use discerning anchored links to other relevant content, have easy to use email sign up boxes and social media share buttons. Longread blog themes. WordPress and other blogging platforms now have themes of a minimalist nature that work well with the long-read format. Think multimedia. To enrich your longread article, Paul Woods in his post on edenspiekermann.com recommends weaving â€Å"videos, images and information graphicsinto the story back and forth during the writing process.† Not added to the text later as an afterthought. They’re important components that should be given appropriate consideration for inclusion in your writing. Keep it clean. Again, from the above post by Paul Woods, keep in mind how easily a reader is distracted online and maintain a clean and simple reading screen to hold their interest. To minimize distractions, all interactive agents need to disappear while reading the actual text so as not to interrupt the readers flow. Gated vs. Ungated. Will your readers need to exchange something (an email address for example) in order to download your work? This is considered to be a â€Å"gated† offer, while a free download with no strings attached is referred to as â€Å"ungated†. Let your business model guide your decision here. Digital Platforms for the Longread Some platforms options for longreads are: Longread content is ideal for iPads, Android and iPhones, and Kindle, Quick Reads and Nook Snaps as well as apps such as Instapaper, Read It Later and Flipboard. Publishing platforms Atavist, Byliner and Narratively now curate and publish fiction and nonfiction material with new players entering the digital marketplace in ever increasing numbers. Some of these platforms charge for long-form content while others offer free content with premium membership fees – choose ones that work best for you. Clearly, online readership is shifting. Readers are now looking for meatier content of greater substance that will hold their interest, entertain and inspire them. Good news for writers who have a breathtaking story to share! Longread content is ideal for those times of the day when we’re waiting – waiting for the bus, on the train going home, in the doctors’ office etc., and we’re looking for something to engage with. Why not take advantage of longreads growing popularity to provide greater value for your reading audience and promote your new book as well?

Lige N. Mims Jr. Essays - Corrective Lenses, Philosophy, Free Essays

Lige N. Mims Jr. Essays - Corrective Lenses, Philosophy, Free Essays Lige N. Mims Jr. Ms. Ravick ENG 202 3-21-2017 Comparing the Enlightenment to today's Day The Age of Enlightenment, otherwise known as the age of reason, was a great time for humans as a whole in the research of science, economics and law, but also politics. In comparing them to today there are still use some of those theories, politics and even philosophies. In the act of this age coming about brung along the French Revolution. In which changed a little of everything to come, somewhere for the good and somewhere for the bad, but all made us who we are today as a country as far as technology go's . Benjamin Franklin created the bifocals, in which now we call glasses he created these to see up close and in person to things. He wanted to be the first to objects, people, animals and whatever else up close and far distances from things. In today's world we use them the same way, but only thing that is kind of different is that when they prescribe us glasses. They also created future jobs for people to grow upcoming businesses, we call them optometrist or eye doctors. Along with that comes assistants, and also receptionist which help fuel the economy and families with ways to provide for their family and to keep people from going below the poor threshold . Along with the invention of the bifocals Franklin created the odometer to measure how far he went in his carriage on certain routes. Along with that invention today, they now put odometers in cars, trucks, and even ATV bikes. With the aid of technology, they can also be shown in digital form in the dashboard of vehicles, in which gives off the number of how many miles as well. Mail man use those to check mileage in the cars they drive and that was one way Fran klin keep track of how many miles he drove and the time it took him to get there. Sir Isaac Newton (1642-1726) N made studies in mathematics, optics, physics, and astronomy. In his Principia Mathematica, published in 1687, he laid the foundations for classical mechanics, explaining the Law of Gravity and the Laws of Motion. Which was used in the first launch to go to the moon, his studies were used to make it possible for the rocket to even fire. They used his theories and formulas to know how much strength may be needed to push a rocket in the air against gravity. Francis 1st Baron Verulam (1561-1626) was an English scientist and lawyer. Bacon was an instrumental figure in the Renascence and Scientific Enlightenment. In particular, Bacon developed and popularized a scientific method which marked a new scientific rigor based on evidence , answer and a methodical approach to scientific discipline . He is widely considered to be the sire of empiricism and the Scientific Revolution of the Renaissance period. His studies pushed people to become more i nterested in science and his beliefs. The Pendulum clock was created by Galileo this was a better way to keep up with time. Now in today's day we use watches , cell phones and etc., But you still always find yourself looking at a clock for the time and how neat is it to always have a phone which tells you the time out loud," Technology". Everyone named played a role in today's world, as far as inventing things we still use today. As simple as the light bud, the odometer and many more. They go hand and hand with each other from one generation to the next. The technology made some advances but these people started the idea for us to push though the inventions and make them better. Now we live in a world of science and technology, and every day we are adding new technology to the world we live in.

Property Sales and Marketing Essay Example | Topics and Well Written Essays - 1500 words

Property Sales and Marketing - Essay Example The next step is to get a HIP before a real estate agent can take on marketing aspect of the sale. The HIP or Home information Pack is a must for houses being sold in Wales and England. This ensures that complete information is available on the market. According to law a HIP should contain key information on the property being marketed and must be provided by the seller’s agent. The HIP ensures that there are no confusions about property being sold in minds of the buyers and give buyers important information at start of the sales process. Therefore there are fewer chances of delays etc because of misinterpretation of information. A very comprehensive way of gathering information about a property is through a property questionnaire. This is a document filled in by prospective home seller and contains information such as property size, expected value, items available, condition, any issues etc. This questionnaire must accompany EPC (Energy Performance Report), Sustainability certificate (for new homes only) and sale statement of address. The sale statement of address must include the name of seller, title and address etc. The agent must make sure that seller ha submitted copies of original documents which show ownership of the property. These official copies are usually held by the land registry. Some time properties are mortgaged etc. Evidence of this extra information that includes any other tenancies affecting the property must be gathered as well. After gathering all related documents about the property, agent should conduct a survey to ensure all the information checks out. This survey would usually inclu de a complete house check and a visit to local authorities. The real skills of each sales agent is seen when he has to market a sales, therefore each real estate broker has to be as creative as possible, in order to gain a competitive edge over rivals. There are a number of marketing